This has really been a dream that we at Brallor always have had since we founded the brand in 2015, a pop-up store where people who know, and may not know us, get the opportunity to see what we stand for. Touching and feeling is always positive and it is also a feeling that sometimes disappears with online shopping.
So when @nordictechhouse heard of us and asked if we wanted to participate in their pop-up in at Gallerian in central Stockholm, we could not say no! It was a perfect collaboration between us, Nordic Tech House, Gallerian and other e-commerce colleagues such as Mapify and Ellos. The star of the show became our limited edition Dala x Donut, perfect during Christmas shopping. And shopping for swim shorts during winter, how awesome is that?!
One thing is for sure, more pop-ups will happen in the future!