Fermented Herring

The scent of the ocean or flowers was absolutely nothing we thought of when we created these. Simply stinkingly beautiful!

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SKU: SORU18-1 Categories: , , Tag:

Fermented Herring

Fermented Herring are stylish, comfortable and most importantly, sustainable. Our swim shorts are made with unique prints, in eye-popping colors and with cool silicone details in the front and back. With a slim fit and incision on the sides, they’ll fit regardless of body shape. Our quick-drying fabric in 90% polyester and 10% elastane gives them a lovely four-way stretch. Each pair is made from five recycled plastic bottles.

– Nice four-way stretch
– Made from recycled plastic
– Three practical pockets
– Easy to machine-wash

Information

  • Information

    Shipping

    Free worldwide shipping on orders above 200 EUR.

    Size

    True to size. To see our size-guide, click here.

    Returns & exchanges

    If you’re not happy with your order, you can return it to us within 14 days, read more here.
  • Surströmming or Rotten Fish. Surströmming or Rotten Fish. Surströmming or Rotten Fish. Surströmming or Rotten Fish. Surströmming or Rotten Fish. Surströmming or Rotten Fish. Surströmming or Rotten Fish.

    @carlosfortea
    @felixhessel
    @felixhessel
    @felixhessel

    Rotten fish, only in north of Sweden?

    Fermented Herring are small fish that are preserved by fermentation. As everyone probably has a reasonable knowledge of, this creates a strong odor. We at Brallor are extremely pleased that we do not live around the High Coast, where most of all the fermented herring is produced. A funny thing about this story, however, is that we spent parts of our childhood in Rotebro in Sollentuna, the proprietor of Northern Europe's only yeast factory. Yeast doesn't smell like flowers either.

    Many people associate fermented herring with north of Sweden. But did you know that as much as 51 percent are sold south of the Dalälven river and that the largest individual market is in the Stockholm area?

    Our relatives are very traditional and we always wait for the fermented herring premiere (in awe), which takes place on the third Thursday in August. Sometimes we wait even longer. Emil has been waiting for a whole 26 years.

    Fermented Herring are stylish, comfortable and most importantly, sustainable. Our swim shorts are made with unique prints, in eye-popping colors and with cool silicone details in the front and back. With a slim fit and incision on the sides, they’ll fit regardless of body shape. Our quick-drying fabric in 90% polyester and 10% elastane gives them a lovely four-way stretch. Each pair is made from five recycled plastic bottles.

    – Nice four-way stretch
    – Made from recycled plastic
    – Three practical pockets
    – Easy to machine-wash